Social Media in Your Career and Business

Social Media in Your Career and Business


A department’s communications strategy can benefit from the use of social media. This introduction to social media has been put together by the Office of University Communications and Marketing. We are doing this because many employees have expressed an interest in developing and maintaining a social media presence. Below are some tips to consider before developing your personal social media profile.


Benefits of using social media


Millions of people around the world use social media to share information and connect. Through social media, you can communicate with friends and family, learn about things, develop your interests, and be entertained. Using social media can increase your knowledge in a certain field on a professional level. By networking with other professionals in your industry, you can build your professional network as well. You can have a dialogue with your audience, get feedback from customers, and elevate your brand using social media at the company level.


Social Media Accounts for my Department


Social networking may only be used by university employees who are authorized by their departments. Verify that your department does not already have a social media account on the sites you plan to use. If an account already exists, do not create a new one. Contact the current account manager instead.



Social Media Sites


Choosing which social media site is right for your department can be difficult with so many different social media sites launching each year. You should be aware of emerging social media sites and consider how they can be incorporated into your communications strategy. It is critical to note, however, that not all social media sites are suitable for your department’s brand or marketing efforts. So, think about how your department fits in. Even if you are able to use a social media site, that doesn’t mean you should. You may dilute your social media strategy if you spread yourself too thin across multiple social media sites.