It’s all the rage these days to use social media annoying marketing. Facebook,Guest Posting Twitter, Pinterest, and LinkedIn gain worldwide popularity every day, which makes it easy for businesses to see how these avenues can be one of the leading lead generation methods. However, there are a few old-fashioned marketing agencies and managers out there who believe social media is “just for teens” or a passing fad. Statistics indicate otherwise. It’s hard to argue that 79% of US adults participate in at least one social media network, and eMarketer predicts there will be 1.4 billion social media users by the end of 2012. Even if your customers and prospects really aren’t on social media, and it’s becoming increasingly difficult to prove they aren’t, it still offers several advantages that make it an absolute necessity for any decent inbound marketing strategy. In case you’re one of those unfortunate souls who work for a boss that doesn’t believe in social media, or if you’re just curious to find out if social media is worth your time, the talking points in this article may help you persuade him otherwise.
Organic Search Results Are Affected By Social Media Annoying
Do you know that search engines index the status updates, tweets, and blog posts you make on social media accounts? If you type in any of your favorite big-name brands into Google, you’re likely to find their Twitter, Tumblr, or LinkedIn accounts in the top 10 results. All major search engines have been indexing material from social media sites for some time now, including Google+ status updates. As a result, search engines use social media activity to determine how relevant your content is, and every “like” and “share” your content gets helps your site rank higher in SERPs.
Controlling Your Brand Image Is Easier Through Social Media Annoying
With social media, you are able to take control of the online image of your brand. Why is this possible? It is important to understand that 25% of the search engine results for any big brand come from third-party review sites and blogs that you have no control over. We all know that search engines index content from social media sites like Facebook, but many overlook the fact that these sites also have a lot of influence on search engines. Other words, content on social media sites relating to a specific brand or product is considered to be more authoritative and relevant as compared to similar content on blogs and third party sites.
It’s Important To Have User-Generated Content
As far as content is concerned, user-generated content has become increasingly important in recent years. In 2014, 65% of users ages 18-24 consulted social media networks for information about a brand before making a purchase decision, and according to eConsultancy, T of all consumers used search engines. Those numbers make it hard to argue your audience isn’t on social media, because in all likelihood, they most certainly are (I know I’ve made this point before, but it bears repeating). Using social media networks is a great way to make sure users’ content is seen by people who are actually interested in it.